Discover How To Fill Up Your High-Ticket Business From Cold Ads Without Increasing Your Ad Spend With The Buyers-Not-Leads Method
I've managed over $150 million in Meta ad spend. On this live masterclass I'll show you the Buyers-Not-Leads Method: how to turn cold ads into real buyers and fill your high-ticket business, without spending a dollar more. Your $17 ticket also gets you the recording, the slide deck, and a bonus copy of my book.
Just $17. Live on Zoom, plus the recording, slides & bonus book. [DAY, DATE, TIME].
You Know The Pattern.
You turn on ads. Leads come in. Some book a call, most don't. A few say yes. The rest say "let me think about it." And every month, the cost to get one of those calls creeps a little higher.
So you do what you're supposed to do. New creative. Tighter targeting. A fresh audience. A better landing page. It works for about a week, then the cost climbs right back to where it was.
Nobody told you the real problem.
It was never the budget. It's where you send people the second they click.
Cold stranger, straight to a $3,000 or $10,000 decision. That's like asking someone to marry you on the first date. The answer is almost always no, and you still paid for dinner.
There's A Different Way To Build The Front Of Your Funnel.
Instead of pointing a cold click at a high-ticket call, you point it at a small, easy yes. A $7, $17, or $27 offer that solves one real problem, fast.
Something changes the moment money moves.
That first purchase covers your ad cost, so your ads start funding themselves on day one. And the person who just paid you stops being a lead. They're a buyer. They trusted you with their card once already, which makes the high-ticket conversation later a completely different conversation.
That's the whole model. It works whether you coach business owners, help people get healthy, or sell software.
This Isn't A New Idea. It's The Oldest Play In Direct Response.
Raphael sells high-ticket health coaching. Ten years in the industry. He put a $5 offer at the front of his funnel and had his first $100,000 month. From a $5 offer.
I've built funnels that bring in buyers for $8, $12, $15 each, while other people in the same market pay $200 for a lead that never buys.
I've taken a single $5 offer and turned it into six figures of backend revenue.
This isn't a new idea. Tony Robbins runs ads to a $7 book right now. Russell Brunson built a company on it. Most coaches just never built their own version of it.
5 Reasons Your Meta Ads Keep Costing More
I've spent over a decade inside ad accounts. When someone shows me why their ads stopped working, it's almost always one of these five. Most accounts have all five.
The wrong entrance
Cold traffic pointed straight at a high-ticket offer. Every dollar you spend earning that first yes walks out the door and never comes back.
The optimization trap
You keep trying to fix a structural problem with better creative and tighter targeting. That's carrying more fuel when the real fix is a route with a gas station on it.
No buyer list
You're building a list of freebie-seekers who grabbed a PDF and vanished, instead of a list of people who have paid you before.
Missing funnel math
No order bump, no upsell path, nothing lifting your average order value. So the front end bleeds, and you blame the offer.
You tried low ticket once and it flopped
You ran a cheap offer without the structure around it, lost money, and decided it doesn't work. The offer was never the problem.
How many did you just recognize?
Get My Ticket – $17
I'm Hernan Vazquez.
I'm not a famous marketing guru. No rented Lambo, no mansion in the background. I'm a guy from Argentina who got obsessed with Meta ads about ten years ago and figured out how to make them work at a high level.
Over the years I've managed more than $150 million in ad spend. Not my money, client money. People trusted me with their budgets because I got results. I went from media buyer to marketing director on an offer that scaled past a hundred million dollars.
I've run ads and built funnels alongside Frank Kern, Grant Cardone, Tony Robbins, Russell Brunson, and Agora. Not "bought their courses." In the trenches, spending the money, watching what actually works at scale.
Last year I built a new front end from scratch and added more than 5,000 buyers to my list. I also wrote the book on this, called Low Ticket Profits.
Drink some mate, run the plays, and come tell me how it goes.
Live On The Masterclass, I'm Showing You:
The low-ticket front end that pays back your ad spend on day one, so your ads stop being a cost and start funding themselves.
How to turn a $7 buyer into a $200 one, using the order bump and upsell path most people leave out.
Why buyers convert into a high-ticket offer at a completely different rate than cold leads, and how to route them there on purpose.
The offers that work cold on Meta right now, and the ones quietly draining accounts.
How to build the whole thing fast, even if your last run at low ticket lost money.
Students Running These Plays Right Now
A few of the people who put a low-ticket front end on their funnel and watched their ads start paying for themselves.
Scaled his low-ticket funnel to $3k a day in profitable ad spend, just by following the process.
Launched his low-ticket funnel at 6am and had his first sale, tripwire plus order bump, by 11.
Added upsells and order bumps to his low-ticket funnel and did over $7k in front-end sales, profitably.
After months of struggling, one change cut his cost per sale from $70 down to $41.
Hit her max order value at $338, plus a $290 monthly recurring, all on a low-ticket funnel.
Made her low-ticket funnel profitable on ad spend alone, feeding buyers into a $197 back-end offer.
This Is Built For Three People.
You're spending real money on ads and watching the cost per lead climb, and you know there's a better way you just haven't found.
You have a high-ticket offer that converts, but you're feeding it cold traffic and overpaying for every call.
You tried a low-ticket offer once, it lost money, and you want to see how it's supposed to be structured.
Here's What Your $17 Ticket Gets You
Not just a seat. You keep the whole thing and put it to work the same week.
Your live seat on the masterclass. 90 minutes with me on Zoom, with live Q&A at the end.
The full recording. Yours to keep. Rewatch the plays as many times as you need.
The complete slide deck. Every framework, number, and template I show, so you can build from it.
A Copy Of Low Ticket Profits, On Me.
The book I wrote on this exact model. It's bundled free with your $17 ticket, so you've got the full playbook in hand before we even go live.
Instant access. Secure checkout. [DAY, DATE, TIME].
Spend Ninety Minutes With Me And See The Version Where Your Ads Pay For Themselves.
You can keep pointing it at the wrong entrance, or you can see the version where your ads hand you buyers every day. Grab your $17 ticket, keep the recording, the slides, and the book, and I'll see you live.
Get My Ticket – $17See you there.
Before You Register
When is it?
[DAY, DATE, TIME], live on Zoom.
How long?
About 90 minutes, with time for questions.
How much is it?
$17. That gets you your live seat, the recording, the full slide deck, and a bonus copy of my Low Ticket Profits book.
Do I get the recording and slides?
Yes, both are included with your $17 ticket. Can't make it live? You'll still get the recording and slides to keep.
Do I need to be running ads already?
It helps. If you have an offer and you're spending on Meta, you'll get the most out of it.
Will you pitch something?
At the end I'll show you how to go deeper with me if you want it. The training stands on its own either way.